APPG DS websites all now tracked with GA4


Having started with one tranche of websites last week, we have today completed transferring all APPG DS websites from Google's Universal Analytics (UA) to new Google Analytics 4 (GA4) tags. Google is retiring UA in July this year and unfortunately has not provided any automated process of migrating old tags into new ones.

You can read more about GA4 here: Introducing the next generation of Analytics